International Preferences Indicator (IPI) Case Study

Dr. Banu Golesorkhi



Licensed to use IPI but still not sure how to incorporate it into your training programmes?

We have put together a series of case studies to demonstrate how IPI can be used effectively in different situations and with a range of clients.


The first is from Dr. Banu Golesorkhi, founding partner of Pharos International, whose expertise include development of intercultural awareness and competence, management of global mobility and building trust across cultures.

If you would like advice on using IPI, contact WorldWork on +44(0)20 7486 9844.

Case Study

Context: Used as part of an intercultural awareness programme run in business schools in Europe and the US

Participants: High performing managers targeted for leadership development

Training Course Structure

  • The IPI is used in intercultural awareness modules – typically 2-3 day courses
  • It is introduced towards the end of the course, to tie all the insights together
  • The IPI tool and the ten qualities it identifies are explained thoroughly before participants are given their feedback report and they are asked to guess their scores
  • What is important skill-wise in their job is discussed and then compared to their results
  • Participants study their profile and discuss whether they agree with the findings
  • Participants are then paired up according to interesting differences in their scores
  • They read each other’s profiles and then coach each other, sharing advice on how to cultivate particular areas of strength
  • The trainer can use the resources manual that comes with the IPI to ask additional questions and further expand the discussion
  • At the end of the session, each participant is asked what their key learning is and what they will change when they return to their jobs

Objectives of Embedding IPI in a Training Course

  • To act as another point of self-awareness
  • To help participants to understand where they are distributing their energies and where they might divert them, in order to better meet their job’s requirements
  • To serve as a building block for personal development


  • Increased self-awareness
  • Brings useful insights together under one umbrella
  • Prompts new ways of thinking/behaviours
  • People see that they can make choices in their approach. They can decide where to channel their energies. It enables them to re-evaluate their behaviours and decide which competences they want to develop, in line with their future job requirements

Key Benefits

  • For the trainer: the beauty of the IPI is its flexibility. Whatever the objectives/time frame/participant, a good coach will be able to flow it into a training programme successfully
  • For participants: increased self-awareness and preparation for future job requirements